Tuesday is National Voter Registration Day and over 100 celebrities are urging their social media followers to check their voter registration status. Celebrities such as Olivia Rodrigo, Steph Curry, and Kerry Washington are using their Linktree link-in-bio to redirect users to a website that helps them learn about their local voter registration status. In the past, celebrity initiatives have successfully motivated people to register to vote, with Taylor Swift’s post in 2023 resulting in 35,000 voter registrations. The mobilization of young voters is seen as crucial for the 2024 election, with many young people spending time on popular platforms like TikTok, which is integrated with Linktree.
The partnership between nonpartisan Vote.org and Linktree aims to engage a younger audience, with the group participating in the voter registration initiative collectively having over a billion followers. Notable celebrities participating in the campaign include Kerry Washington, Steph Curry, and gold medalists Tara Davis-Woodhall and Hunter Woodhall.
Young voters are increasingly becoming more engaged in the electoral process, with 48% of eligible voters between 18 to 29 turning out to vote in 2020, an increase from previous years. Experts believe that young voters could sway the outcome of the 2024 election. The partnership with Linktree is intended to make voter registration more accessible and engaging for young people, leveraging the influence of their favorite creators to encourage civic participation. Voters can check their registration status at Vote.org.
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