The Tupperware party has made a comeback, with a 33 percent increase in sales reported by the North Shore division of Tupperware Australia. As people become more environmentally conscious, they are embracing Tupperware products for their environmentally sound image. The parties have evolved to include foot-soaking sessions and demonstrations of Tupperware products. Tupperware parties have been a popular way for representatives to showcase the product line and increase sales since the 1950s. Tupperware entrepreneurs, such as Dawn O’Connell, have dedicated themselves to the brand and achieved top sales in their region. Despite the success of traditional Tupperware parties, Tupperware Corp. has made the decision to pull its products from Target stores due to a decline in sales through that channel. Tupperware consultants, like Janet Henriksen Lloyd, continue to organize catalog parties to showcase Tupperware products in a more modern setting. The iconic Tupperware parties remain a staple of the company’s marketing strategy, bringing women together to learn about and purchase Tupperware products.
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