The selection of the Super Bowl halftime show headliner ultimately comes down to Jay-Z, according to Apple Music’s Zane Lowe. Since partnering with the NFL in 2019, Jay-Z’s entertainment company, Roc Nation, has been responsible for choosing the halftime performer each year. Jesse Collins, the executive producer behind the Super Bowl halftime show, also confirmed that Jay-Z makes the final decision on the headliner.
This year, Kendrick Lamar was announced as the headliner for the 2025 Apple Music Super Bowl LIX Halftime Show, sparking controversy among fans who believed rapper Lil Wayne would have been a more fitting choice due to his New Orleans roots. Despite the backlash, Lowe expressed confidence in Lamar’s ability to deliver an outstanding performance at the event.
Jay-Z defended his choice of Lamar, describing him as a “once-in-a-generation artist and performer” with a profound impact on culture and music. Meanwhile, Lil Wayne shared his disappointment in not being selected for the halftime show, admitting that he had set high expectations for himself.
The decision to feature Lamar as the headliner for the Super Bowl halftime show highlights the influence and authority that Jay-Z wields in the music industry. As the countdown to the event continues, fans can look forward to an exceptional performance from Lamar on February 9th at the Caesars Superdome in New Orleans.
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