The University of Texas athletics program generated a record-high revenue of $331.9 million in 2024, with operating costs totaling $325 million. This resulted in a profit of nearly $7 million for the Longhorns. This accomplishment is especially notable compared to the reigning College Football Playoff national champions, the Ohio State Buckeyes, who operated at a $37 million deficit in the same year.
Texas has now surpassed the $300 million mark in athletics spending for two consecutive years, making them the first college athletics program to do so. The Austin American-Statesman reported that the program has accumulated a surplus of approximately $46 million over the past three fiscal years. However, in 2021, Texas experienced an operating loss of $7.8 million due to COVID-19 restrictions.
Despite these financial successes, it was costly for Texas to leave the Big 12 conference and join the Southeastern Conference, as reported by the Statesman. It is also noted that expenses in the SEC can be substantial.
Overall, Texas athletics has demonstrated strong financial performance in recent years, with consistent revenue growth and profitability. This success positions the Longhorns as a powerhouse within the college sports landscape, highlighting their ability to navigate challenges such as the impact of the pandemic and conference realignment.
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