USA Today’s 37th annual Ad Meter ranked the best commercials from the Super Bowl, with Budweiser’s “First Delivery” taking the top spot. The ad featured a Clydesdale foal delivering a keg on its own, showcasing a heartwarming story. In second place was Lay’s “The Little Farmer,” directed by Taika Waititi, followed by Michelob Ultra’s “The Ultra Hustle” starring Willem Dafoe and Catherine O’Hara. The TODAY team loved Uber Eats’ “A Century of Cravings,” He Gets Us’ “What is Greatness,” and Mountain Dew’s “Kiss from a Lime.” Ralphie Aversa of USA Today praised this year’s commercials for their celebrities and great storytelling. Budweiser, with its ninth top ranking, was called the undisputed king of the Ad Meter. The ad scored highly among viewers, which was crucial given the high cost of Super Bowl spots. Aversa highlighted the success of the commercials in resonating with Americans and creating a lasting impact. Overall, the ads this year were a hit with viewers, generating discussion and enjoyment during one of the biggest television events of the year.
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