Amazon Prime Video has announced that multiple seasons of the reality series “The Apprentice,” which helped raise President Trump’s profile on a national stage in the 2000s, will soon be available on the streaming service. The show’s first season premiered in 2004 and is now available on Prime Video, with new seasons being released weekly, culminating with the seventh season in late April.
President Trump expressed excitement about the show’s availability on Prime Video, calling it a “learning experience for all of us.” This is the second prominent deal Amazon has made with the Trump family this year, with a documentary about First Lady Melania Trump also set to be released on the platform.
Amazon founder Jeff Bezos expressed optimism about the Trump administration and donated $1 million to Mr. Trump’s inaugural fund. Bezos, who also owns The Washington Post, is retooling the paper’s opinion section to emphasize personal liberties and free markets.
“The Apprentice” was a hit for NBC when it premiered, with Mr. Trump serving as an executive producer. It is likely that he will receive compensation from the new deal with Amazon. Mark Burnett, the reality show mogul who also served as an executive producer, expressed excitement over the streaming deal.
Overall, Amazon’s deepening relationship with President Trump, as evidenced by their deals involving “The Apprentice” and the First Lady’s documentary, highlights the company’s growing presence in the entertainment and political spheres.
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