In a recent social media post, Southwest Airlines took a dig at the Dallas Mavericks, referencing the controversial decisions made by both the airline and the basketball team that have left fans unhappy. The post came shortly after Southwest announced that it would be ending its popular “bags fly free” policy, starting May 28. The caption of the post clarified that Rapid Rewards Credit Cardmembers would receive a credit for their first checked bag, but many users expressed dissatisfaction and criticized the airline for the change.
The decision to end the “bags fly free” policy marks a significant shift for Southwest, which had been the only major U.S. carrier to offer the perk. The change is part of a larger effort by the airline to increase revenue after a significant stake was acquired by Elliott Management last year. Southwest has also focused on financial restructuring, including plans to reduce its workforce by 15%. The policy had been in place for 54 years, dating back to the airline’s launch.
The reference to the Mavericks in the post comes after the team made a major trade, sending star player Luka Dončić to the Los Angeles Lakers in a move that shocked the NBA. Southwest has not yet announced how much it will charge for checked bags, leaving some uncertainty among travelers. Overall, the viral social media post has stirred up discussion and criticism among fans of both Southwest Airlines and the Dallas Mavericks.
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