Diego Osorio, a Spanish actor and documentarian, launched his own tequila brand, Lobos 1707, inspired by the immigration story of his great-grandfather. However, due to pandemic restrictions, Osorio had trouble distributing his product. That is until NBA star LeBron James took interest in the brand and became its first investor. Other celebrities, such as Maverick Carter, Draymond Green, and Arnold Schwarzenegger, also invested in Lobos 1707, helping it gain visibility in liquor stores nationwide.
Osorio’s tequila is now inspired not only by his family legacy but also by the journey of his great-grandfather who traveled from Spain to Mexico with sherry wine barrels, a practice that now influences Lobos 1707’s production process. Despite the challenges brought on by the pandemic, Osorio’s tequila has found success thanks to the support of high-profile investors.
The unexpected partnership between a Spanish actor and an NBA superstar has brought Lobos 1707 to the forefront of the spirits industry, showcasing the power of collaboration and storytelling. With a newfound presence in liquor stores across the country, Lobos 1707 is not just a brand of tequila but a celebration of family history and cross-cultural connections.
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